An ultimate guide about sustainable fashion: what it is, why you should invest in it, and why we support it.
Today, we’d like to talk with you about a topic we care about a lot: sustainable fashion. Being sustainable isn’t just a temporary trend: it’s a necessity if we want to defend the health of our planet and of the people who live in it, including ourselves.
What does “sustainable fashion” means?
There are different kinds of sustainable fashion. Each of them is distinguished by the type of sustainability in which it is specialized: you can be sustainable in ecological, human, social terms.
Let’s start with eco-fashion. As you can imagine considering the word itself, eco-fashion refers to the impact of the clothes on the environment. Eco-fashion tries to have the least possible impact on the planet using only particular kinds of fabrics and dyes, reducing the amount of water, energy, and resources used during production, choosing sustainable packaging and transport means.
Slow fashion is the exact opposite of fast-fashion. In fast fashion, everything is too fast: clothes are made, purchased, bought, worn and often thrown away in a very short time. At the opposite, slow fashion slows down the production and focuses on the quality, not on the quantity. It’s all about increasing the life of our clothing: so we can buy just a few items that we like, and wear them for years saving lots of resources.
Finally, ethical fashion refers to the fair treatment of workers and communities. It’s about respecting health and safety standards, workers’ rights, child-labor laws, and the effects the company has on the community.
In conclusion, we can say that sustainable fashion encloses all of the terms we defined above: it’s about ecological, human, ethical, social standards that we should defend.
Why should we choose sustainable fashion?
Did you know that fashion is the world’s second larger polluter? Only the petrol industry is more polluting than a fashion one. Fashion (in particular, fast fashion and non-sustainable fashion) exploits an unbelievable amount of water, it uses toxic dyes, it needs significant amounts of fossil fuels in transportation.
Fast fashion influences people to follow flash trends that last less than a season and encourage consumers to throw last season’s ” not trendy” garments away and buy new ones. There is a lot of waste of resources and clothes. Also, to keep prices affordable, the quality of the clothes is very very low.
Finally, the apparel industry exploits workers. According to the Global Slavery Index, the fashion industry is one of the biggest promoters of Modern Slavery in the world. In fact, garments are the second-highest product at risk of being made by modern slaves. Lots of them are women and children that have very low pay and very bad health and security conditions.
As the opposite, sustainable fashion supports local artisans and manufacturers. It focuses on quality pieces that will have a long life span, use sustainable materials, try to leave a not too big impact on the environment. It also promotes such values as transparency, equality, and respect for all human beings and the planet.
Sustainable fashion’s prices are often higher than fast fashion ones, but you can be sure the quality of your garment and of the life of people who made it is (a lot) higher too, and the earth’s resources have bee used with respect and caution.
Is DIZAIND a sustainable brand?
One of our biggest sources of pride is to be a sustainable brand.
First, we support the slow fashion movement. Each bag is made to order, so there is no mass production and no waste of materials in our processes. The high quality of our leathers and metal parts allows us to offer a lifetime warranty on our products. Also, you will be able to create your own bag, so you will have a piece that truly represents you and that you will want to wear throughout the years, and not only for a season.
We are also an ethical fashion brand. We work just with local Italian artisans and suppliers who have good working conditions for their staff.
Finally, our real leathers come from the food industry: no animal is killed just for a bag. And our vegan leathers come from the recycling industry.
We order and buy leather according to the need of any single bag, so the waste is reduced to the minimum.